From Chaos to Clarity - I'll Take Care of It
As a marketing operations leader, I thrive on quickly learning new tools and technologies, allowing me to jump right in and make an immediate impact. With a strong sense of responsibility and a strategic mindset, I don’t just adapt to new environments—I find ways to improve them. I’m driven by high standards and a passion for efficiency, creating order out of chaos and implementing processes and solutions that not only streamline operations but drive real, lasting change.
Why Work With Me?
Quick to Learn, Ready to Lead
With the ability to rapidly master new tools and technologies, I integrate seamlessly into your team, providing immediate impact and ensuring efficient solutions from day one.
Insightful & Impactful
By combining strategic thinking with data-driven insights, I ensure that your marketing operations are not only efficient but also ethically sound and aligned with your business goals for sustainable growth.
Efficiency Through Process
I bring order to chaos by optimizing workflows and establishing scalable processes that reduce inefficiencies, allowing your team to work smarter and achieve consistent results.
Empowering Teams for Success
I lead with empathy and integrity, developing strong, authentic relationships to build a motivated team culture that drives accountability, collaboration, and continuous improvement.
Turning Data into Action - How It Can Work for You
Laid the Groundwork for Sustainable Growth
Developed an operational framework at Khronos Agency that supported triple client base doubling over three years by building scalable processes, clear KPIs, and streamlined workflows.
Boosted Efficiency with ClickUp Implementation
Implemented ClickUp for Khronos Agency to centralize project tracking and streamline workflows, reducing rework by 95% and boosting on-time task completion to 92%
Optimized Data Strategies for Maximum Impact
Built a robust data governance framework for AspenCore Media, ensuring GDPR compliance and campaign precision, resulting in 237% event attendance growth and 12,000 new users in two weeks.
Clients
Solutions That Simplify - So You Can Focus on Growth
Strategic Operations & Efficiency
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Marketing Operations Setup & Optimization: Establishing foundational structures, workflows, and KPIs for efficient marketing operations aligned with business growth and scalability.
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Process Improvement and Lean Marketing Methodologies: Enhancing workflow efficiency and reducing waste through Lean methodologies, ensuring higher quality and on-time delivery.
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Technology Integration & Automation
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Marketing Technology Integration and Optimization: Streamlining martech stacks for seamless operations and improved data flow across platforms, enhancing campaign performance.
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Marketing Automation & CRM Implementation: Setting up automation and CRM systems to effectively manage customer relationships, lead nurturing, and campaign execution.
Data Management & Insights
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Data Governance and Strategy Development: Creating a framework for clean, compliant, and actionable data, enabling precise targeting and informed marketing decisions.
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Data-Driven Marketing Strategy and Insights: Extracting and leveraging insights to optimize campaigns and drive measurable results that align with business objectives..
Project Management Transformation
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Project Management Optimization: Streamlining project workflows, team collaboration, and timelines to improve efficiency and ensure on-time completion, regardless of the tool used.
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Clickup Implementation: Providing end-to-end ClickUp setup, from transitioning systems and customizing workflows to training teams, ensuring seamless project tracking and operational enhancements.
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Skills - or How I Do What I Do
Marketing Operations Strategy
Process Development & Optimization
Project Scoping & KPI Development
Data Governance & Strategy
Data-Driven Insights & Analytics
CRM Strategy & Data Segmentation
ClickUp Implementation & Automation
MarTech Stack Integration
Marketing Automation
Data Synchronization & Reporting
Project Management Systems
Timeline & Resource Management
Cross-Functional Collaboration
Client Training & Adoption
The Not-So-Secret Sauce - Tailored for Your Success
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Discovery
Every client’s needs are unique, so I get to know your business's specific challenges and goals.
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Strategy
I'll build a personalized roadmap that aligns with your goals, finding the right tools and tactics to fit your needs and drive results.
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Implement & Execute
Set up, automate, and integrate workflows and tools, ensuring minimal disruption to your business
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Data-Driven Optimization
Monitor key metrics and campaign performance to continually improve and ensure optimal outcomes.
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Review & Iterate
Your success is a journey—constantly refine strategies to keep you moving forward and staying ahead.
Get to Know Me - In 78 Words or Less
Hi, I'm Sher! As an INFJ Advocate, I’m driven by a passion for continuous improvement and a commitment to excellence in everything I do. I thrive on learning quickly and adapting seamlessly to new tools and technologies—often to the point where no one would guess I’m new to them. My goal is always to find the best way to support my team and elevate the work we do, aligning operations with a bigger vision and creating meaningful change.